FRACTAL FAITH

I used to find reality puzzling. Christianity was the missing piece.

by Billy Broas

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Work & Worldview with Jonathan Greene

If you've ever wondered where my ideas come from, or why I'm so particular about dignity, coherence, and structure, this is the cleanest explanation I've ever given.

In about 30 minutes, we talked through how I moved from a reductionist view of marketing to one grounded in philosophy, why pattern, symbolism, and belief ended up mattering more than tactics, how faith, philosophy, and business slowly converged for me, and why I've come to believe we need to connect our practices to our promises.

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About Billy

Writer, pattern-seeker, Eastern-leaning Catholic.

I've spent most of my career in marketing and engineering, but the questions that stay with me are older than either field. Why do the same patterns show up everywhere—in nature, in business, in scripture? What does it mean that a tree branches like a river, and a river branches like a lung?

I call this Fractal Faith—the idea that God's design is self-similar across scales, from the structure of a cell to the structure of a story. It's theology through the lens of pattern, and pattern through the lens of theology.

I'm not a theologian. I'm a curious person with a science background and a deep love for the Catholic intellectual tradition. This site is where I think out loud about what I'm finding.

I also write about marketing and argumentation at Five Lightbulbs, and I'm the author of Simple Marketing for Smart People.

I live in San Diego with my wife Laura and our two kids.